Buyer's guide · PriceFrame
Best Shopify Wholesale Catalogue Apps
"Wholesale catalogue app" covers a lot of ground — some tools build full B2B storefronts, others just generate a document. Before you install anything, get clear on what you actually need: a place for retailers to order, or a clean catalogue to send them. Here's how to tell the options apart.
What a good catalogue app does
- Pulls from your live catalogue. No re-entering products — it reads what's already in Shopify.
- Handles wholesale pricing. Trade prices and RRP, set as a rule or per product.
- Exports clean PDFs and CSVs. Branded documents to read, and raw data for buyers who import.
- Lets you choose products and columns. You decide what's in the document and what stays private.
- Keeps things current. Regenerate on demand, or share a live link that updates itself.
- Protects sensitive data. Your cost price should never end up on a buyer's copy.
Red flags to avoid
- Heavy setup for a simple need. A full B2B portal is overkill if you just want to email a price list.
- Static-only exports. If there's no easy way to refresh, your documents go stale the moment prices change.
- No control over fields. You should never be forced to expose cost or internal data.
- Clunky branding. A catalogue that can't carry your logo and layout undercuts the impression you're trying to make.
How to choose
Match the tool to the job. If you need retailers to log in and place orders, look at full B2B apps. If you mainly need a sharp, current price list or catalogue to send, a focused generator is faster, cheaper, and far less to maintain. Trial it on one real collection and see how good the exported document actually looks.